Burguerin
Case study in the creation of the application for a small local business.
Role: research, concept and design
Duration: June 2022
Project Overview
Product
The hamburger delivery app will allow users to customize their sandwiches, in addition to allowing the user to track, analyze nutritional values and evaluate their order that will affect how customers interact with each other and with the brand when they are able to customize your orders.
Effectiveness measured by looking at how many users interact and assemble their sandwiches
Problem
Understand and solve the problems people face when shopping for snacks.
Goal
To offer consumers a complete app, with order tracking, feedback from other customers and a clear and intuitive design.
Understanding the User
RESUME
Interviews were carried out with 6 users to understand their needs when placing orders in snack apps, especially hamburgers. With this in mind, the empathy map was created so that it was possible to understand their real needs and that it was possible to start the design process seeking to solve their frustrations.
PROBLEMATIC ASPECTS
TIME: Lack of time to prepare food daily.
SKILL: Lack of cooking skill makes it necessary to order food daily.
ACCESSIBILITY: Difficulty being able to see feedback from other consumers and lack of ability to track the order
Name: Lucas
Age: 25 anos
Profession: Analista de Dados
Lucas is a young graduate with a busy life who needs to focus on work, spending less energy on cooking and having fast food deliveries because he doesn't have the time or skill to cook daily.
Name: Angelina
Age: 34 anos
Profession: Marketing Manager
Angelina is a busy marketing manager who needs to have leisure time with her children and be able to keep track of their snack orders because it is the time she has with her family to get out of the routine of the week and is able to leave everything organized for when the order arrives.
User journey map
User journey
Prototype
Before starting the high-fidelity prototype, wireframes were created on paper in order to have a vision of what the production logic and positioning of each item would look like.
Paper wireframe
Home
Menu
Selected burger
Build your own
Follow up order
Order resume
Social Burguerin
Digital wireframe
Home
Menu
Selected burger
Order resume
Social Burguerin
Build your own
Follow up order
Wireflow
Style Guide
The choice of colors and fonts used was in accordance with the company's brand.
A clear page for the customer to have a full view of the selected food. With a description in clear and objective language, in addition to presenting the nutritional values of each food.
A part focused on customer evaluation, with a rating that is measured after the consumer purchases the food.
Hi-fi Prototype
The project above was my first case study as a UX Designer, it was a great learning experience for my professional career in the area. Using Figma to be able to create all mockups and make me evolve in my design process.
Thank you